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Nutella is a spread that is manufactured by the Italian company Ferrero. In 1944 Pietro Ferrero invented a new product made from 50% hazelnut & almond paste and 50% chocolate. This product was sold under the brand name Gianduja. Pasta Gianduja was solid, but in 1949 Pietro invented a creamier version of the same product and sold it under the name Supercrema.
In 1963 his son, Michele changed the name to Nutella and started retailing it throughout Europe. It was an instant hit and sales have only increased since then.
Nutella has always had a very good advertising strategy. After all, advertising is half the sale and with the amount of competition there is in the market, nobody could fault Ferrero for placing so much importance in advertising. Most of these advertisements however show nutella as a very healthy choice and many people take issue with this portrayal.
Everybody loves nutella. Whole generations of families have grown up on nutella, but how accurate is their claim that nutella is really healthy? Let’s find out.
What is Nutella?
A glance at the ingredients list in nutella shows that it has sugar, modified vegetable oil, hazelnuts, cocoa, skim milk powder and other flavoring and emulsifying agents. Considering that most of us know that nutella is made of hazelnuts and chocolate, and even nutella advertises that this is so, it seems that nutella is indeed a very healthy choice.
In fact there are advertisements that say that each jar of nutella contains about 50 hazelnuts, and that the calorie count is actually much lower than most other jams in the world.
The only problem is that the advertisements are not entirely truthful about what is in their product and some of them are blatant falsehoods. Let us examine this a little more in depth.
Why is nutella really not what it says it is?
By law manufacturers are supposed to list their ingredients in the order of quantity. This means that there is more sugar and modified vegetable oil in nutella than there is hazelnuts and cocoa. In fact many advertisements do not even mention that nutella has sugar, they just say that it is made from hazelnuts and cocoa.
If you were to convince yourself that this is only advertising and that almost all marketing stretches a point here and there, then let us look at the percentages. The made for US and Canadian markets do not mention quantities, but assuming that nutella is the same everywhere, it is reasonable to calculate that it will be the same as for the European markets.
Well as per their own labelling, nutella has 13% hazelnuts, 7.4% cocoa and 6.6% skim milk. This brings it to a total of 27%. This means that the remaining 73% of nutella is nothing but sugar and modified vegetable oil.
Not so good right?
And then comes up the question of what exactly this MODIFIED vegetable oil is. We all know what vegetable oil is, and nutella generally uses palm oil, which is in itself not as good as other vegetable oils with its only claim to popularity being its low price. The only modification that is done to vegetable oils is hydrogenation (not at all good as hydrogenated oils is what gives you trans fat) or interesterification which is not as dangerous except for the fact that most of them come with some amount of hydrogenated oils mixed with them.
And Ferrero is not telling us exactly what modification they are doing to the oil which is very suspicious to say the least.
So what’s the verdict?
Well it’s easy for us to say “Stay away from nutella”, but we know that this is not going to happen. Nutella has become part of our daily diet, so much so that many people actually just eat it straight out of a jar. This is what we would like to recommend against. Everything in moderation is ok, and even if it is packed with sugar, there is no difference between nutella and having chocolate for breakfast.
The fact that most of us do not have chocolate for breakfast is just testament to the fact that we are able to understand that everything that is good for the palate is not necessarily good for our bodies. And this is especially true if we have children at home. All parents want their children to be healthy, and they are not going to be healthy if they keep loading themselves on chocolates.
This does not mean that eating nutella is bad. It is no different from any other sweet stuff you eat, mostly sugar with a little bit of other stuff thrown in to give it a different flavor. It is only when you think that you can actually make a meal out of nutella that things go wrong. There’s just too many calories in nutella, and unless you are expending all of them with some form of physical exercise, eating too much of nutella is not a good idea.
Bottomline? If you are going to have a couple of teaspoonfuls of nutella a day, it’s ok. If the jar is going to last you less than a week, you are just asking for trouble.
Nutella is tasty food, but is definitely not healthy food.
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