iHerb.com, the #1 online supplement store 4 years in a row. Save up to 70% off retail using my coupon code DOQ007 and you’ll also get $5.00 off your first order.
Vitamin Water is one of the brands that is owned by the Coca Cola company. It is a sweetened, flavored and fortified water that, as per the manufacturers is a very healthy alternative to other soft drinks and sweetened beverages. In our health crazy world this kind of marketing has made so much of an impact that bottled water is the fastest growing segment in the beverages category in the US.
Although it is the carbonated beverages that still dominate the industry, bottled water is the one showing the fastest growth. Over the past decade bottled water has shown double digit growth percentages consistently and although the growth rate has flattened over the past couple of years, this is because of the overall damper on growth.
And it is the VitaminWater brand that dominates this segment. With all the hype surrounding how vitamin water is so much more healthy to drink than plain water, it is no surprise that they are growing so fast. Yet everything does not seem to be hunky dory.
There are a number of complaints that vitamin water is nothing but a soft drink and in fact an NGO called the Center for Sciences has brought a suit against Coca Cola because they say that marketing vitamin water as a “healthful substitute” is very misleading.
So let us examine exactly what this vitamin water is and if it really is healthy for us or not.
What is vitamin water?
Well if you are to believe Coca Cola, vitamin water is nothing but plain water, but full of vitamins, minerals and everything that is supposed to make you healthy. It is in fact supposed to be much more healthy than drinking the cola itself. A glance at their ingredients list however says something very different.
The first thing that everybody looks at when they take any food or beverage is the calorie count and vitamin water says that it is only 50 calories. This may not be the zero that you would expect from plain water, but it is still ok because you know that other things have been added to the water which is where the calories come from.
And then if you are a little more persistent you will find at the other end of the label that the calorie count is for a single serving, and that one bottle has 2.5 servings. This means that the total calories from one bottle is 150 calories, completely different right?
Then take the actual ingredients itself. The first thing of course is water, but the next largest ingredient is crystallized fructose. To the uninitiated, fructose is a different kind of sweetener than sugar and is derived from corn. And although all kinds of sweeteners except maybe honey are not good for you, fructose has been linked to fatty liver disease, heart disease and obesity.
And most beverage manufacturers use fructose because it is sweeter than sugar, but is much cheaper. So more profits for them.
If you hunt around the web you’ll find that a single bottle of vitamin water has more than 33 gms of fructose. This is more even than what the ordinary Coke has. A normal bottle of coke gives you only 110 calories.
If for some reason you want to overlook these two glaring issues, and instead look at the supposed bright side, that VitaminWater has a lot of vitamins that we need, you’ll be sorry to know that we’re going to put a damper on that too.
Firstly Americans are not deficient in anything. If we are starving, it is by choice because we are watching our weight, not because we aren’t getting enough to eat. Also as per a survey Americans are actually not deficient in most vitamins and actually get more of it. The only vitamin that they fall deficient in is Vitamin E because vitamin E is a fat soluble vitamin and with more and more Americans cutting down on anything fatty, the vitamin is not being absorbed by the body.
In fact even a vitamin E tablet if taken on an empty stomach will just pass through our system. Only if it is taken with some meal that contains a little bit of fat will it be absorbed.
This being the case we really don’t need any of these vitamins. And the negative of so much fructose far outweighs any benefits that you will get from drinking vitamins that you don’t need anyway.
And the kicker?
Coca Cola’s response to the suit initiated by the Centre for Science. They called the suite “ridiculous” and that “no consumer could reasonably be misled into thinking vitamin water was a healthy beverage”.
It means that by their own admission vitamin water is really not a healthy drink and that you are a fool if you believe the advertisements that they are paying so much of money to develop and air.
Put that in your sandwich and eat it.
Related articles
- Goodbye Vitamin Water (laviesimple.org)





